Pure Detroit

Pure Detroit Tours and Retail is a Detroit-based cultural retail and experience destination that celebrates the city’s identity through locally crafted goods and immersive experiences. Founded in 1998, Pure Detroit has grown into an iconic shop offering Detroit-themed apparel, artisan gifts, home goods, books, and souvenirs that reflect the history and spirit of the city. Beyond retail, the organization also offers architectural history tours of notable Detroit landmarks, providing residents and visitors alike with engaging perspectives on the city’s built heritage. Through its presence in landmark locations—such as its flagship at 3011 W Grand Blvd in the Fisher Building—Pure Detroit plays a role in promoting urban vitality, supporting local artists, and fostering community pride by showcasing products and narratives rooted in Detroit culture and heritage.